Field Consulting is born. Corporate Reputation Consulting is no more. After much thought we’ve decided on a name change to better reflect who we are, what we do, and who we want to be in future.
We could bore you with conceptual brand talk but the real answer as to why we’ve done this is much more straightforward than that. Corporate Reputation Consulting quickly became far too narrow a descriptor of what we do. Corporate reputation management is hugely important, and remains fundamental to our work.
But there are so many components to it which the old name failed to reflect. How does a business deal with communities? How does it engage with Government, Parliament and stakeholders? What is your relationship with the media and what stories do you have to tell?
We’re playing in a bigger field now. And so are you.